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Sponsorship of EURO 2020 is the inevitable selection of Hisense | globalization technique


Sponsorship of EURO 2020 is the inevitable selection of Hisense | globalization technique


QINGDAO, China, July 10, 2021 / PRNewswire / – As the first major tournament since the pandemic, EURO 2020 caused a lot of excitement. Hisense appeared as an official sponsor together with subsidiary brands. “If EURO 2016 sponsorship is tentative global presence, EURO 2020 must be the beginning of the globalization of Hisense’s various brands and products,” said Jia Shaoqian, President of Hisense Group Holdings Co., Ltd. Sports marketing is Hisense’s strategic choice. and the key to increasing global recognition, improving brand recognition, and increasing sales. This ultimately fulfills the strategic goal of “overseas market contributes to the majority of Hisense sales”. Hisense is cementing its global presence and recognition through sports marketing and the continuous strengthening of globally integrated marketing capabilities.

Globalization strategy is a necessary choice Excellent integrated market expertise and a highly recognized market reputation are important prerequisites for becoming a top sponsor. Hisense sponsorship has demonstrated the branding capacity and reputation of sports marketing. Hisense has built 16 R&D centers and 17 manufacturing facilities, established 54 companies and offices around the world, and has continued to expand global sales and industrial layout since the early stages of the globalization strategy. In addition, it promotes Hisense visibility through charity and sports marketing and achieves global trust and esteem. By 2020, Hisense’s own branded sales account for 78% of international marketing sales. “After 30 years, Hisense is a successful multinational company and a respected international brand,” said Jia Shaoqian. “To become a globalization company, comprehensive internationalization of product development, manufacturing, branding and marketing is a key tactic.” Hisense Chairman Zhou Houjian insists that strengthening the international marketing system and establishing its own brand is Hisense’s steadfast path to development.

Globally Integrated Marketing Capacities to Accelerate Globalization “A comprehensive global marketing system and meticulous operational plans are the way to successfully advance corporate globalization. Hisense globalization has been accelerated through the accumulation of experience and effort in five aspects,” said Zhu Dan, president by Hisense International Co., Ltd.

Hisense launched a series of marketing campaigns in Europe to maximize sponsorship benefit: showcasing Hisense’s exclusive branding at the Festival Towers in Europe; launched “Trophy Tour”; Increased traffic through Twitter promotions and increased e-commerce sales. The influence of the brand was successfully increased through various campaigns. Quality controls: By setting up R&D bases around the world, it enables localized production to ensure product quality. Hisense is improving the guarantee of cross-border shipping orders and on-time distribution rates of e-orders to ensure consumers have a decent experience. Harnessing Talent: Hisense believes that the foundation of technological innovation is the concentration and development of talent. Hisense has employed many advanced global talents in chip design, AI and other fields to improve technology and quality.

Sports marketing supports product sales Continuous involvement in sports marketing successfully increases company presence, but also leads to better sales. Compared to EURO 2016, Hisense will focus more on product sales and marketing at EURO 2020. Thanks to the sponsorship, Hisense’s laser TVs abroad grew more than ten-fold year-on-year from January to June 2021. “Big screen, Ultra-HD, perfect quality and world-class sound” are the remarkable characteristics and reasons for choosing Laser TV. Pang Jing, General Manager of Hisense International Marketing Department, said: “With sponsorship experience at EURO 2016 and the 2018 FIFA World Cup, Hisense is more competent and efficient at EURO 2020. By establishing more overseas companies and a comprehensive supply chain system The ability to gather global resources enables Hisense to be successful in marketing campaigns for EURO 2020. Focusing on increasing product sales and brand reputation is Hisense’s marketing goal at EURO 2020. In the future, Hisense will continue its efforts in Continue sports marketing. “

Hisense is committed to sports marketing and insists on a long-term investment and globalization strategy. From sponsoring EURO 2020, the FIFA World Cup to other sporting events through extensive capabilities and innovative products, Hisense enables it to maintain a competitive advantage in the world market.

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