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1 in 2 survey outcomes uncertain about the advantages of globalization


1 in 2 survey outcomes uncertain about the advantages of globalization



  • Globalization was questioned by almost half of the respondents, many advocate trade barriers

  • Loss of confidence and ambivalence likely a symptom made worse by the COVID-19 pandemic

  • To get fair results, governments need to work with local officials to come up with guidelines on the environment, jobs and taxes, an expert says

  • Read the full report and learn more about these topics at our upcoming Sustainable Development Impact Summit

Geneva, Switzerland, August 19, 2021 – Public perception of globalization has decreased in the past two years, with almost half unsure of its benefits and more than a third in favor of trade barriers.

The results of the latest market survey by the World Economic Forum / Ipsos of almost 20,000 people in 25 countries show a mixture of polarization and ambivalence with regard to free trade, globalization and protectionist politics.

Trends show that 75% of respondents agree that expanding trade is a good thing, but nearly 40% think there should be more trade barriers to limit imports of foreign goods and services. Notably, 36% are neutral or have no option.

Sean Doherty, Head of International Trade and Investment at the World Economic Forum said, “International trade and investment can grow economies, reduce poverty, improve health care and empower people around the world. However, trade-related changes can be disruptive and painful, and sometimes undermine local reforms. The apparent contradiction in the survey results is understandable: people want more of the good and less of the bad of globalization. To increase profits and get fair results for all, governments need to listen to local priorities and work together on policies on the environment, jobs, taxation, the digital economy and other cross-border issues. ”

Only every second person has a positive view of globalization – down by an average of 10 points in every country since 2019. France, Russia, and Belgium have the least confidence in globalization, while Malaysia, South Africa, Peru, Brazil, and South Korea have the most confidence.

About the survey
These are the results of a 25-country survey carried out by Ipsos on its online platform Global Advisor. Ipsos surveyed between 26.

Summit for Sustainable Development 20.-23. September
These questions will be addressed at the Forum’s upcoming Sustainable Development Summit. The virtual four-day event takes place parallel to the United Nations General Assembly and brings together world leaders from business, government and civil society. It will focus on new technologies, strategies and partnerships to drive collaboration, accelerate progress and provide concrete solutions to our global challenges. Find out more.

above Ipsos
Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people. They serve more than 5000 customers around the world with 75 business solutions. Founded in France in 1975, Ipsos has been listed on Euronext Paris since July 1, 1999.

Notes for editors
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The World Economic Forum, dedicated to improving the state of the world, is the International Organization for Public-Private Cooperation. The forum engages politicians, business leaders and other community leaders to shape global, regional and industrial agendas. (www.weforum.org).

All opinions expressed are those of the author. The World Economic Forum’s blog is an independent and neutral platform that aims to stimulate debate on the key issues that shape global, regional and industry agendas.


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