International Evaluation 2021: GWM accelerates globalization
BAODING, China, Dec 24, 2021 / CNW / – Despite the difficult situations of the COVID-19 pandemic and the shortage of chips, GWM is accelerating its pace of globalization. It has actively participated in several international auto shows and has released a number of featured models that show the world the ever-increasing dynamism of its globalization strategy.
GWM accelerates globalization
This year the GWM sales network covers over 60 countries. In order to implement his strategy in Europe, GWM has a subsidiary in Munich, Germany, and set up its European headquarters. In order to continuously develop the world market, the company also has its sales department South East Asia, South America, Europe, North africa, and other regions. These initiatives demonstrated the global competitiveness of GWM on an international level.
In addition, GWM has acquired new systems and put them into operation Thailand and Brazilwho provide sufficient production capacities for their global markets. After seven months of preparation and improvements, GWM has the Rayong plant in. put into operation Thailand in June and supplied advanced production technology that has propelled the development of the local automotive industry. Two months later, it signed a purchase agreement with the Daimler AG plant in Brazil. The conclusion of this agreement will enable GWM to Brazil and the whole South America.
Regarding technology research and development, GWM Zhangjiagang (China) Technology Center in February of this year, the second R&D center that GWM set up as part of its globalization strategy. GWM has so far employed tens of thousands of R&D and design employees worldwide, with research and development services in particular for technological breakthroughs of the LEMON platform, the Coffee Intelligence platform and the TANK platform.
Based on the positioning of a global smart technology company, GWM has continuously strengthened its user-centered philosophy. It places great emphasis on the experience of global users and gradually adapts to local cultures around the world. In ThailandSince Loy Krathong is one of the most important traditional festivals, a local version of Valentine’s Day that carries people’s wishes and prayers for life, GWM has integrated well into the lives of local users with the development of the super water lamp. In Chile, GWM has focused on the user groups enjoying adventure and joining self-driving reality shows Luis Andaur, a famous local adventurer.
The story goes on
Thanks to its outstanding performance in, above all, aspects, GWM is, according to a joint report by Google and. Listed among the Top 50 Chinese Global Brand Builders in 2021 Kantar brand Z.
“The only way for car brands to actually overtake competitors is to quickly bolster their own advantages over the next three to five years,” said Jack Wei, Chairman of GWM, at the 2025 Strategy Global Launch Conference. The company’s annual global sales target of 4 million vehicles is expected to be met by 2025.
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