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Tag: Hisenses
Sponsoring EURO 2020 is the inevitable alternative of Hisense’s globalization technique
July 12, 2021
QINGDAO, China, July 12, 2021 / PRNewswire / – First major tournament after the pandemic EURO 2020 caused a lot of excitement. Hisense appeared as an official sponsor together with subsidiary brands. “If the sponsorship ...
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Sponsoring EURO 2020 is the inevitable selection of Hisense’s globalization technique
July 12, 2021
QINGDAO, China, July 10, 2021 / PRNewswire / – As the first major tournament since the pandemic, EURO 2020 caused a lot of excitement. Hisense appeared as an official sponsor together with subsidiary brands. “If ...
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Sponsoring EURO 2020 is the inevitable alternative of Hisense’s globalization technique
July 10, 2021
Globalization strategy is a necessary choiceImpressive integrated market expertise and a highly recognized market reputation are important prerequisites for becoming a top sponsor. Hisense sponsorship has demonstrated the branding capacity and reputation of sports marketing. ...
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